Women, regardless of how old they are or where they live, have a singular desire to look their best. To facilitate this, the fashion industry looks at popular celebrities that are seen as inspirational in terms of style. However, this usually has a focus on the younger audience. For UK fashion retailer Bonmarche, it was time to reveal the inspirations for their particular audience, which is the woman over 45. They have completed a piece of research to demonstrate exactly who these women are.

Because women the world over always want to look their best, fashion retailers tend to follow and moni… citeste mai mult