Start-up marketing tips: How we’ve increased smartdreamers.com conversion rate with 175%

Picture this: you make a simple change to your product and you increase the conversion rate (visitors to registred users) with 175%. It’s double. Here’s how you can do it.
Back in March 2014 we launched SmartDreamers, the recruitment platform, with the aim to simplify the connection between companies and candidates. We were building a product in a very crowded market, where the top players are investing large amounts of money in advertising. Spending the marketing budget in the most efficient way was and is a must.
The MVP version of SmartDreamers had a structure quite similar to o